1-5 Mio. EUR
Applied Financing Solutions
In operation since/from: 2019
Too Good To Go has an ambitious goal: to inspire and empower everyone to fight food waste. The problem is simple: too much food is being thrown away. It happens at stores and in households, from fresh sandwiches sitting in rubbish bags behind cafes, to uneaten vegetables tipped into bins at home. It’s all delicious, made to be enjoyed - but it’s getting wasted instead.
At the same time, food waste is putting the planet under enormous strain. Entire forests are cleared to grow produce that will never be eaten, and scientists have discovered how food releases harmful greenhouse gases when it’s disposed of unsustainably.
This is where Too Good To Go comes into place. Too Good To Go is a social impact company driving a movement against food waste. The app is Austria’s largest B2C marketplace for surplus food. It connects users with businesses that have surplus food, so that this food can be enjoyed instead of wasted. Users get delicious meals in a surprise bag at a great price, businesses reach new customers and recover sunk costs, and the planet has less wasted food to deal with.
Success Factor | Hero Moment
When Georg tried to win over the first Viennese restaurants for his mission, they said: We don't have food waste in our restaurant, we don't need this. Was Vienna Europe’s most sustainable city when it comes to food waste? To gain more traction, he decided to have a launch event and was suddenly flooded with media interest. There was an overwhelming sense of confidence that the app could make a difference. To his surprise, his contacts from before got in touch again: they had noticed one or two surplus servings to put on the app after all.
Too Good To Go (Austria), Austria
Other Involved Stakeholders
Over 1.400 Austrian Stores among the partners. These include SPAR, Nordsee, Starbucks and numerous other locally popular restaurants, cafes, hotels, producers and supermarkets.