Applied Financing Solutions
In operation since/from: 2013
Since 2013 “Österreich radelt” aims to promote the use of bicycles as a sustainable form of transport. It encourages participants to collect kilometers on their bicycles and win prices frequently. This has not only a positiv impact on the participants health but also on the climate as people choose their bikes instead of cars on a daily basis. The bike-kilometers are collected in the user profiles, accessible on the website or on the app "Österreich radelt". The profil shows an overall view and can track the routes of the participants. Moreover participants can bike in teams, collect kilometers together and compare them to other teams.
Different promotions distributed during the year encourage people to use their bikes as they can win different prices. One of the most popular promotion is "Österreich radelt zur Arbeit", which takes place in June. Employees of companies are called to use their bicycles at least 10 days in one month to win attractive prices for their company. Similar actions are promoted for communities, associations, universities, schools and individual bikers via social media, newsletter and on the website. The statistics on the website show the collected kilometers and the reduce of CO2 emissions throughout Austria. According to the motto: Every kilometer counts!
Success Factor | Hero Moment
2020 was a very successful year with 19.000 participants. Together they collected 15 million kilometers and could safe 2.667.503 kilogram of CO2.
Die Radvokaten Wien, Austria
Other Involved Stakeholders
Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology (BMK) Province of Vienna, Upper Austria, Lower Austria, Salzburg, Tyrol, Carinthia, Burgenland, Vorarlberg, Energy Institute Vorarlberg, Mobility Agency Vienna, Mobility Center Burgenland, Energy and Environment Agency Lower Austria, Climate Alliance Salzburg, Climate Alliance Upper Austria, Climate Alliance Tyrol, Gerade - Verein zur Förderung umweltfreundlicher Mobilität